How To Create Backlinks For SEO, Step by Step Guide Without Any Investment - Connected

What Are Backlinks In SEO?

A Backlink Is Nothing Else, Just A Connection Without 2 web sites. Search Engine like Google use oneway link as a ranking reputation, or a rating sign because whilst a better DA (Domain Authority) website offers a inbound link to low DA (Domain Authority), Google Or Any other Search Engine consider that the proprietor of that website proofs that this internet site is honest and has a great content for his Readers and noteworthy.

Backlinks can assist a internet site to boom it's ranking on seek engine's like Google, Bing or some other and leads in a higher visibility in seek engine outcomes.

Backlinks (also referred to as “inbound hyperlinks”, “incoming links” or “one way hyperlinks”) are hyperlinks from one internet site to a web page on another website. Google and different foremost search engines like google and yahoo keep in mind oneway links “votes” for a particular web page. Pages with a excessive range of back links have a tendency to have high organic search engine rankings.

How Do Backlinks Work?

Backlinks play an vital position in search engine set of rules, SEO, and your common method for developing your internet site.

The easiest way to think of backlinks would be as conversations amongst websites.

For example, John is a blogger, and he writes a completely exciting article approximately a sports event.

Another blogger, Samantha, links to John’s article while sharing her attitude. Since she writes about the topic on her famous on-line magazine web site, this creates a backlink to John’s submit.

Because the net mag is famous, many different web sites will hyperlink back to her article. This increases the web mag’s authority, and John’s article also receives a treasured oneway link from a reputable website online.

Basically it’s a win-win.

Why Is It Important to Know How to Get Backlinks?

You’ve likely heard one way links can gain search engine optimization.

They are a thing of ways Google ranks websites. The wide variety of backlinks you actually need to land on the primary web page of Google effects is enough to make most entrepreneurs surrender.

how to get backlinks - google rankings vs backlinks

Even the ninth and 10th positions have an average of over 30,000 inbound links.

That’s why you ought to get commenced proper away.

Backlinks are basically votes from other websites. Each of these votes tells search engines: “This content material is treasured, credible and beneficial”.

So the extra of those “votes” you have, the higher your web page will rank in Google and other search engines like google.

Using links in a seek engine set of rules is not anything new. In reality, oneway links fashioned the muse of Google’s unique algorithm (known as “PageRank”).

Even although Google has made lots of adjustments to its algorithm in view that then, one-way links remain a key ranking signal.

For instance, an industry study that we performed located that links continue to be Google’s key rating signal.

And Google has showed that one way links remain one among their three most vital search engine ranking elements.

Types of Backlinks

There are two primary sorts of one way links, and one is greater valuable than the other. Let’s take a brief look at each one and how they have an effect on your web site.

Types of Backlinks

A Nofollow tag tells search engines like google and yahoo to disregard a link. They don’t pass any cost from one web page to every other. So, normally they aren’t useful in enhancing your search rank or visibility.

Dofollow hyperlinks are the form of back link that everybody desires. Just remember the fact that the ones coming from respected websites preserve the most price. This form of backlink can help enhance your seek engine ratings.

However, there are dofollow hyperlinks which might be taken into consideration being horrific or ‘poisonous’. These links come from suspicious websites or are won through breaking the search engine phrases of carrier.

This may additionally cause Google to penalize or maybe de-index your site. Remember, it’s no longer about the quantity of oneway links, however rather the fine that makes the difference in ranking.

What Types of Backlinks are Valuable?

Not all one way links are created equal.

In other words, in case you want to rank better inside the SERPs, consciousness on exceptional one way links.

Put every other manner:

A unmarried high-quality backlink can be greater effective than 1,000 low-great oneway links.

As it turns out, extraordinary one-way links tend to share the same key tendencies.

Trait #1: They Come From Trusted, Authoritative Websites

Would you alternatively get a oneway link from Harvard… or a random guy’s internet site?

As it seems, Google feels the identical manner.

This idea is known as “Domain Authority”. Essentially, the greater authority a website has, the extra authority it could skip on on your website (thru a link).

Trait #2: They Include Your Target Keyword In The Link’s Anchor Text

As a reminder, anchor textual content is the visible textual content a part of a link.

In popular, you need your links to have anchor textual content that consists of your goal key-word.

In fact, a latest enterprise look at found a correlation among keyword-rich anchor text and better rankings for that key-word.

Now, a quick word of warning:

You don’t want to head overboard with key-word-rich anchor textual content. In reality, Google has a filter out in their algorithm called “Google Penguin”.

Google Penguin filters out websites that use black hat link building strategies. And it particularly makes a speciality of websites that build back links with actual match anchor textual content.

Trait #3: The Site (and Page) Linking to You Is Topically Related To Your Site

When a internet site links to some other website, Google desires to see that the 2 websites are related.

This makes sense in case you think about it:

Imagine you just posted an article about strolling a marathon.

In that case, Google will put MUCH extra weight on links from websites approximately marathons, going for walks, health vs. Sites about fishing, unicycles, and virtual advertising and marketing.

Trait #4: The Link Is a “Dofollow” Link

Google and other search engines ignore links with the "nofollow" tag attached to it.

(In other words, nofollow links don’t count search engine ranking algorithms).

Fortunately, the vast majority of links on the web are “dofollow” links.

And most of the links that have the nofollow tag aren’t that valuable to begin with. For example, links from these sources tend to be nofollow:

  • Blog comments
  • Press releases
  • Paid advertisements

These links aren’t super helpful for SEO anyway, so it’s not a big deal that they’re nofollow.

Trait #5: The Link Is From a Domain That Hasn’t Linked to You Before

Let’s say you get a hyperlink from Website A.


Well, let’s say Website A hyperlinks to you once more. And again. And again.

Are the 2d, third and 4th links as effective as the first one?


As it turns out, links from the identical internet site have diminishing returns.

Or placed some other way:

It’s usually better to get one hundred hyperlinks from a hundred exceptional web sites than 1,000 links from the same internet site.

In reality, our search engine ranking correlation look at discovered that the number of web sites linking to you (now not the full range of back links) correlated with Google rankings greater than every other component.

Now that you’ve seen what sorts of one-way links are the maximum helpful on your Google scores, it’s time for me to show you the way to begin building them.

Strategy #1: Skyscraper Technique

Strategy number one is the Skyscraper Technique. This is one of my all-time favorite link building strategies. It has driven hundreds of links for my websites and my clients too. It works extremely well for almost any niche. How can you do the Skyscraper Technique yourself?

The first step is to find a list of competing articles in your industry with lots of links. Search for articles that are already attracting a lot of links and you can replicate them. It is very easy to use a tool like Ahrefs to do this.

The second step is to create a big list of all the people who have linked to your competitors previously. You can do this by using a tool like that finds the email addresses for websites you want to contact.

The third step is to create a better piece of content than your competitors. In doing this you’re going to create a more in-depth, comprehensive, and updated version of your competitors’ article. As a result you will attract more links to your site.

Finally, reach out to everyone who linked to your competitors and say, “hey, I noticed you’ve linked to Joe Bloggs, maybe you can link to me too. Here’s why.”

The great thing about the Skyscraper Technique is that it is scalable, which means that you can create a cold email campaign that will allow you to promote lots of content. As a result you can reach hundreds of people and build hundreds of links. This technique is such an easy way to start building backlinks for free.

Strategy #2: Networking

The next link building technique is the power of networking. Networking is a really effective and easy link building technique that is very underused. All you have to do is create a list of events that you can attend offline.

You’ll meet a lot of people at these events, learn many new things, and build backlinks along the way. When you meet webmasters in your industry, they are going to want links and so are you. This is a great opportunity to make those connections.

All you have to do is put on your Sunday best, hop down to the nearest relevant event that’s in your industry, and you’ll meet other people who own similar websites. This is such a great networking opportunity.

The other thing is that you don’t need to go offline to do this. For example, you could use Facebook or LinkedIn groups. I have used Facebook groups to build links before, because groups are a great way to meet people who have similar interests.

These groups allow you to help people, give value upfront, and find opportunities for link building along the way.

It is very effective and easy, and you can start using it straight away. It is almost guaranteed to help you get backlinks and build networks with other people.

The other thing about networking is that it is not just about building links, you can get loads of advertisers or sponsorship opportunities. It is also a powerful and highly effective way to find guest blogging opportunities.

Strategy #3: Guest Blogging

Strategy number three is guest blogging. This is a tried, tested, and proven favorite of many link builders in the SEO industry. This strategy works is because you can get press coverage to your site, and build a powerful authoritative backlink at the same time. And it’s free!

Here are the actionable steps to start guest blogging for your site.

Create A List Of Respectable Websites

The first thing I recommend is creating a long list of websites that you respect and want to write for.

These should be authoritative sites, because guest blogging content for other websites can be quite time-consuming. As such, it is important to only use your energy writing for websites you respect and need the backlink from.

Otherwise, you’re going to be wasting your time writing for low-quality websites and you won’t benefit much from getting a backlink from them.

Pitch And Outreach

The next step is to pitch and outreach to each of these websites. Don’t just connect and say, “Can I have a guest blog?” It is simply not the right way to do it. In fact, if they’re an authoritative website they have probably been bombarded with guest blogging pitches, so it’s an easy request for them to ignore.

You need to suggest topics for your guest blog that are relevant to their blog. Topics that are going to be valuable to their readers. Explain the reasons why your guest blog is great for their site. If you do this, I guarantee that you’ll get much better responses when it comes to guest blogging requests.

Outsourcing Content

To be honest, guest blogging and writing content for other people isn’t that fun. This brings me to the third step, which is to outsource the content.

It is important that you only use your time and energy writing content for people you consider to be an extremely valuable resource that you want a link from.

Finding a writer than can write guest blogs for you will save you time and energy that you can focus on growing your site.

You can easily find a writer-for-hire website like that will give you cheap writing services that you can quickly outsource to when you have guest blogging opportunities.

Strategy #4: Reciprocal Link Building

The fourth strategy is reciprocal link building. This link building strategy works as a “you link to me and I’ll link to you, the more you scratch my back and I’ll scratch your back” type of approach to link building, and it works so well.

Especially if you want to create an army of people that will share your content whenever you publish something new. Using this approach will build trust and respect with other websites. As a result of this you can easily generate links on demand whenever you need to.

A quick word of warning is that reciprocal link building can go against Google’s webmaster guidelines if done excessively. Make sure this isn’t your number one link building strategy, but something that you use moderation. It can be very powerful but don’t use it as your main link building strategy.

Doing it every single day, or building thousands of backlinks that are all reciprocal should be avoided. You can potentially even receive a penalty from Google.

So, how can you get started with reciprocal link building? Every time you get a backlink to your site put the website owner’s details into a spreadsheet along with their name and email address. Create a database of people who trust and respect you, who have created links to your site already.

Once every month or two, you can contact those webmasters and see how you can work together again. My advice is that you need to be very value-driven with this.

Don’t expect anything back from them, but discuss how you can help that particular webmaster. If you explain how you can work together, and the ways that you can partner together, they will potentially share your content in return.

Start Now!

Strategy #5: HARO

This brings me to the final link building strategy, which you can start doing in five minutes or less. This final link building technique is HARO (Help A Reporter Out). Using this technique means that you can start getting bragworthy media coverage for free.

What you need to do is hop on over to and sign up. It takes about two minutes and it’s free. You will receive an email breakdown from journalists that want to receive and feature pitches from website owners just like you. This technique has generated some amazing backlinks for my websites.

There are a few tricks of the trade to almost guarantee that your results are better with HARO. What I recommend is writing a very interesting opinion. Don’t write anything generic, because most people will do a Google search, look for the top answer, and just re-write it.

If you do that, you’re going to fall into the list of other people that have done the same thing. You won’t stand out and it is unlikely you will get a backlink. Try to write a very unique opinion on that topic, so that your pitch stands out far more than others.

I recommend keeping it short, concise, and straight to the point, so that journalists can simply copy and paste your pitch into their website. Because this makes the process faster, you are more likely to get a backlink to your site.

Finally, once you’ve got the process down and are generating more links with HARO, you should outsource this as soon as you can. Because writing an email is such a simple task, you can easily find a virtual assistant to do this for you. This will save you time time, and it also makes sure that HARO is far more scalable. 

I Hope You Guys Understand, And Do Mention Your Blog Address In The Comments


  1. Sir, Thanks The Haro Method Works, and ahrefs says that your domain authority is 3 and backlinks are only 6, so how did your page ranks on the first number?

    1. Actually, As I Said 1 Quality backlink is better than 1,000 low quality backlinks

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